Trade Show Exhibiting Can Be Enjoyable

by | Jul 7, 2014

On May 22, 2014, I was lucky enough to attend and exhibit at the Colorado Cannabis Summit hosted by the Exdo Event Center in Denver. This was one of the few times that Diers Exhibit Group has actually exhibited at an event. That might seem strange because we sell trade show exhibits, but it is a rare occurrence for us. I was lucky enough to be lead on the event, and attend.

With the help of my team, we set up our large flower booth. Art courtesy of Eye Candy Graphics

It was enjoyable to walk around the event and network with attendees, along with exhibitors. I was lucky enough to meet a future client: BioTrackTHC. I
approached their booth hoping to simply connect. My initial contact
was Gregory, who was manning his booth at the Summit. Gregory and I
discussed the excitement around the event, and we discussed why it was
important for each of our companies to attend. For Diers, we wanted to
bring our trade show exhibit expertise to the table and offer our
support to new companies in the Cannabis industry. For BioTrackTHC it
was different. They were able to bring professional expertise into the
cannabis industry to help jump-start hundreds of new companies. We
continued to chat, and then it just so happened that BioTrack was in
need of a 10×10 event tent. I was able to discuss our turnaround time,
and give them a rough estimate on the product

This B2B summit was eye-opening for me. I anticipated that exhibiting would be an acquired taste, but I quickly realized I enjoyed it. It was fun to attend a Business-to-Business Summit because I was able to connect with other business leaders in various industries. I learned
about different companies: their story, goals, mission, future plans, and the list go on. Business owners, specifically entrepreneurs are
addicting to be around. They carry passion everywhere, and each person I came in contact with helped build my confidence and passion for Diers Exhibit Group. It is fun, but it is also necessary to connect and network at trade show events. I know sometimes it can be difficult because trade shows can be exhausting and not to mention hard on the feet. In my experience, I have found that the long-term value of trade shows outweighs the momentary discomfort.

I acquired a couple of clients, BioTrack being one of them, and I was able to build my business skills through communication and networking.
If you have the chance I recommend attending a B2B event, or better yet exhibit at one. This gives you the opportunity to be around other business professionals while advertising your company.

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