A Legacy of Passion

by | Jun 17, 2015

The Dads of Diers…

A legacy of passion passed from one generation to the next

We all know that fathers play a significant role in the lives of their children, and the Diers story is no different. Virgil Diers, the father to Diers Exhibit Group founder, Jeff Diers, played a significant role in the development and refinement of his son’s creative thought. Virgil was a self-taught professional painter, and his creativity and skill led him to become an entrepreneur and develop his own company; something Jeff would watch and learn from later on in life. As a freehand sign painter, Virgil not only painted large highway billboards, company logos on buildings, and custom truck lettering but also created elaborate designs on motorcycles and snowmobiles.

Virgil brought his creative thought into the family, painting murals on the living room wall in Belle Plain, MN. Jeff spent his time observing his father’s brush strokes and watching as the walls were brought to life in front of him, stroke by stroke. Virgil’s love for art and for painting never ceased, and his creative passion continued strong into his last days. Thanks to his father, Jeff developed an eye for artistic beauty and an abstract way of seeing color and unique ideas come together.

Now, Jeff is passing his passion for the trade show business on to his three children, specifically, daughter Jessica. Jessica grew up watching and learning from her father about good business, and the skills it takes to succeed in this competitive trade show industry. Together they are pushing boundaries and growing their business to be as great as it can be. The dedication and fervor passed down from generation is what sets Diers Exhibit Group apart from the others, and is what makes us so committed to giving our customers the best service and experience that we can.

We are passionate about bringing our family legacy forward, and we are passionate about trade show displays.

Contact us today for help creating your beautiful exhibit:  1.800.509.1831

Related Posts

5 Ways to Upgrade Your Exhibit

5 Ways to Upgrade Your Exhibit with Diers Exhibits. With trade shows being in full effect, it seems everyone is trying to catch up from all of the time lost during the pandemic. We know that people are looking for ways to make their exhibits bigger and better and I...

read more
5 Reasons Why Face-To-Face Marketing Is Still Relevant

5 Reasons Why Face-To-Face Marketing Is Still Relevant

On March 13, 2020, I was on Laguna Beach getting ready for my favorite trade show of the year: Expo West. I scrolled through my emails to make sure all of my clients were taken care of and didn’t see any emergency notifications. I set my phone down on my towel and...

read more
14 Successful Trade Show Tips

14 Successful Trade Show Tips

Avoid these common trade show mistakes and guarantee trade show success. I would never deliberately tell you what to do, so I’m going to recommend that you avoid these common trade show mistakes. It doesn’t matter if you are a trade show rock star who’s been around...

read more

Ready To Get Started?

Contact us now