When it comes to Expo West, the brands that stand out are the ones that create an experience people actually want to walk into. That is exactly what Safe Catch did with their custom trade show booth this year.

Instead of a traditional exhibit space, the Safe Catch booth felt like stepping into an energetic beachside burger shack right in the middle of the show floor. From the custom striped awnings to the warm wood textures and bold branding, every detail was designed to feel fun, inviting and impossible to miss.

One of the biggest attention-grabbers in the booth was the custom picture flap wall. The constantly flipping motion added energy and movement to the space, naturally pulling attendees in from across the aisle. It became one of those booth details people stopped to watch before even realizing they had walked directly into the Safe Catch experience.

And of course, the tuna burger bar quickly became a crowd favorite.

The custom sampling area gave attendees a chance to experience the product in a way that felt interactive and memorable instead of just grabbing a quick sample from a counter. The booth setup made the entire space feel approachable, energetic and on brand.

Beyond the experiential elements, the booth was filled with custom exhibit details that tied everything together. Layered signage, branded architectural elements, bold graphics and strategic product displays helped create a space that felt cohesive from every angle. The open layout also kept traffic flowing naturally throughout the booth, helping Safe Catch stay busy all show long.

At large trade shows like Expo West, experiential booth design can make a huge impact. Attendees are constantly overloaded with products and messaging, so creating an environment that feels interactive and memorable helps brands stand out in a crowded hall.

The Safe Catch booth was a great example of how custom trade show booths can go beyond displaying products and instead create a full brand experience people remember long after the show ends.

At Diers Exhibits, we love helping brands bring these kinds of ideas to life through custom exhibit fabrication, experiential booth design and turnkey trade show solutions that make an impact on the show floor. Contact us to start planning your next experiential booth!

Take a look at our instagram reel of this booth and give us a follow!