In a tradeshow, where every booth competes for attention, the idea of “less is more” could be just what your booth is looking for. Creating an impactful presence amidst the sea of displays requires strategic decluttering, ensuring that every element serves to enhance...
4 Ways to Revitalize Your Trade Show Presence
It’s time to leave winter behind and say hello to spring! Just like your home benefits from a thorough spring cleaning, so does your booth and materials. Spring is a great opportunity to refresh your displays, streamline your messaging and ensure your brand is...
Maximizing your ROI: 3 Strategies for Trade Show Success
Welcome to the Diers Blog where we’re discussing the trade show basics that you need to know. A frequently asked question is: “How do I get the most out of each trade show I exhibit at?” Is this a loaded question? Absolutely, so let’s break it down. I want to start...
From Consumer to B2B: Understanding the Different Trade Show Types
If you are new to trade shows and have a million questions, we are here to answer ALL of them. So let's talk basics and wrap our heads around everything that's going on. Trade shows can encompass many things and cater to many different crowds. The different types of...
5 Ways to Upgrade Your Exhibit
5 Ways to Upgrade Your Exhibit with Diers Exhibits. With trade shows being in full effect, it seems everyone is trying to catch up from all of the time lost during the pandemic. We know that people are looking for ways to make their exhibits bigger and better and I...
5 Reasons Why Face-To-Face Marketing Is Still Relevant
On March 13, 2020, I was on Laguna Beach getting ready for my favorite trade show of the year: Expo West. I scrolled through my emails to make sure all of my clients were taken care of and didn’t see any emergency notifications. I set my phone down on my towel and...