In a crowded hall filled with food and beverage brands, it take a lot to stand out. Rip Van’s custom booth was designed to do exactly that at Natural Products Expo West.

The booth immediately caught attention with its bright orange walls, oversized product displays, and playful curved shapes. Every detail was designed to feel warm, fun, and instantly as recognizable as Rip Van.

Custom Cookie Display

One of the biggest statement pieces in the booth was the oversized cookie displays. We created large-scale versions of Rip Van’s Wafels and sandwich cookies to bring their products to life in a bold, memorable way. These custom elements became a focal point in the space and helped stop attendees in the aisle.

Visual Details

The booth also featured a custom illuminated Rip Van logo that increased visibility from across the show floor. Combined with the curved walls and rounded edges throughout the space, the logo helped create a softer, more inviting feel than a traditional booth layout.

Custom shelving was incorporated throughout the booth to showcase Rip Van’s product packaging. The shelves allowed the products to stand out while keeping the space organized and visually clean.

Immersive Coffee Bar

Another standout feature was the coffee bar area, which gave attendees a reason to stop and spend more time in the booth. Rip Van carried the branding through every detail with custom coffee cups and branded bags that made the experience feel even more polished.

From the oversized cookie displays to the custom logo and shelving, every detail worked together to create a booth that felt immersive, memorable, and true to the Rip Van brand.

This booth is a great example of how custom trade show booths can go beyond structure and signage to create a full brand experience. Every detail, from the oversized cookie displays to the custom coffee bar, helped bring the Rip Van brand to life in a way that felt interactive and memorable. The combination of strong branding, custom exhibit fabrication, and thoughtful product placement created a booth that not only stood out visually, but also encouraged attendees to stop, engage, and spend more time in the space.

Contact us today to start your custom project!

You can view our instagram reel here.