On March 13, 2020, I was on Laguna Beach getting ready for my favorite trade show of the year: Expo West. I scrolled through my emails to make sure all of my clients were taken care of and didn’t see any emergency notifications. I set my phone down on my towel and...
Avoid these common trade show mistakes and guarantee trade show success. I would never deliberately tell you what to do, so I’m going to recommend that you avoid these common trade show mistakes. It doesn’t matter if you are a trade show rock star who’s been around...
I think we all remember several years ago when cannabis was legalized in Colorado, especially us Coloradans. Legalization had an impact on various businesses and industries in our state. I know for the trade show industry, we saw a rise in trade show interest. Many of...
When I am on a sales call with a client, I often ask the dreaded question: What’s your budget? That question is the worst, but still essential. I don’t like asking this question because I never know what response I’m going to get. I have to be ready for anything, I...
I get a little nervous when I have to describe my career. It’s the inevitable question that comes up in so many conversations, “What do you do for a living?” When someone asks, I typically fumble my words, get a little flustered and say something like, I...
2018 has been an exciting year at Diers Exhibits. We have been working on some special trade show display designs that our team is extra excited to share with you. Our designs are developed for companies across the board. The trade show display world is a melting pot...
