Make an Impression with Lighting

by | Dec 10, 2012

Lighting is an important tool to use at your Tradeshow events. Here are some tips on different types of lighting.

You can use a spotlight for dramatic effect.

LED lights are great for an energy conscious booth.

Accent lighting will define your images and products.

You have an 8-second window to impress any Trade show attendee. It is
important to use lighting that helps with the representation your
company and design of your Tradeshow booth. Bring an emotional
component to your booth with the artful use of lighting. Here are some
examples:

A spotlight utilizes one beam of light targeted at a specific
flagship product on your booth or during a demonstration. This type of
lighting uses incandescent, fluorescent, and halogen spotlights.
Incandescent light is the most well-known form of lighting and is used
within a standard light bulb. Fluorescent is considered most energy
efficient and long-lasting. Finally, a par can creates a bright oval
pool of light. Par cans are used mostly at concerts along side a fog
machine to accentuate the beam of light. This would be a show stopping
form of lighting.

There is always Strobe lighting or Gobo lights. Gobo lights can
project an image of your companies logo or any kind of message onto the
wall or floor of your booth. They can also be programmed to shine
moving images or color on a display. This type of lighting is sure to
capture the eye of a tradeshow attendee and keep them captivated for the
full 8 seconds.

Finally, accent lighting is a great way to highlight your display.
Accent lighting can define and add texture to your products. If you
have a particular object you’d like to stand out, accent lighting is the
best choice. Lighting is an important addition to your Tradeshow
Display. They all have unique ways of making your display stand out and
capturing of eye of future cliental.

Written by Jeff Diers

Owner and Founder of Denver based Diers Exhibit Group

Related Posts

5 Reasons Why Face-To-Face Marketing Is Still Relevant

5 Reasons Why Face-To-Face Marketing Is Still Relevant

On March 13, 2020, I was on Laguna Beach getting ready for my favorite trade show of the year: Expo West. I scrolled through my emails to make sure all of my clients were taken care of and didn’t see any emergency notifications. I set my phone down on my towel and...

read more
14 Successful Trade Show Tips

14 Successful Trade Show Tips

Avoid these common trade show mistakes and guarantee trade show success. I would never deliberately tell you what to do, so I’m going to recommend that you avoid these common trade show mistakes. It doesn’t matter if you are a trade show rock star who’s been around...

read more
Trade Shows Now Geared Toward the Hemp and CBD Industry

Trade Shows Now Geared Toward the Hemp and CBD Industry

I think we all remember several years ago when cannabis was legalized in Colorado, especially us Coloradans. Legalization had an impact on various businesses and industries in our state. I know for the trade show industry, we saw a rise in trade show interest. Many of...

read more

Ready To Get Started?

Contact us now

Name